Qualitative research
Qualitative research offers depth and insight into people’s experiences, motivations and needs. It can deepen your understanding of what people think, how they behave behave, and why. We run focus groups, depth interviews, and telephone interviews too. Qualitative research can bring people together to compare opinions, thrash out ideas, and develop priorities. We cover public audiences (including highly vulnerable audiences) and professionals (such as lawyers, healthcare professionals, support workers, charity leads). In some projects, we bring in partners with expertise in behavioural science to help us uncover and understand people’s motivations, as we talked about in our blog article here, and in our blog on our work on risk .
Deliberative research
Many of our clients bring us complex policy issues. They need to hear what people think of them, and this requires an approach that gives people time and information to develop an informed opinion. We use a range of techniques for taking people from ‘uninformed consumers’ to ‘informed citizens’, from workshops, to collaborative events, to citizens juries. You can read more about these approaches here.
online research
We have considerable experience of running online research. We conduct online qualitative forums, live online groups, and online surveys. We also run deliberative research online, and have developed a range of techniques for engaging people in debating complex policy ideas remotely. Another service we offer is long-term customer or citizen panels, which give clients an easy way of dipping into a pool of opinion as and when they need it.
QUANTITATIVE RESEARCH
Quantitative research helps you understand the prevalence of attitudes and behaviour amongst a population and predict the extent to which these are likely to be true of the population as a whole. We often run quantitative surveys as an component of research projects to complement the depth and detail of qualitative or deliberative research. Where needed, we bring in partners with specific statistical and modelling skills to enhance the analysis of survey results.