Quantitative surveys provide firm and robust evidence on which to make decisions. Feedback from a broad and representative cross section of your audience will allow you to measure attitudes, behaviours and perceptions across an entire community.
We have experience of running large, complex surveys. Nowadays much of our quantitative survey work is undertaken online, but face to face and telephone methodologies remain more appropriate with some audiences and subjects. We can provide the full service from questionnaire design, managing the survey, analysing the data and reporting on the findings.
Discussion groups are a great way to explore issues in more depth. They allow us to explore the deeper feelings and the reasons behind community views. Discussion groups can complement quantitative research, or they can be used alone. The group setting allows for creativity and the development of ideas. Groups can also be used to explore the views of different sub-sections of the community who may be harder to reach or represent within a large scale survey.
We have run many discussion groups over the years and we are skilled at striking a balance between allowing the conversation and group dynamics to flow whilst ensuring the research objectives are met. We also apply projective and enabling techniques to ensure that we can get behind the initial responses to gather deeper insight.
One to one interviews
One to one interviews provide powerful insight into respondent’s thoughts and feelings. They tend to be more appropriate for very time-poor (e.g. professional) audiences where the timing can be made to fit into the respondent’s timetable. They are also a vital tool for conducting research on highly sensitive, personal or ethical subjects where a discussion in a group setting would be unlikely to illicit full or honest answers.
We have interviewed people from a huge range of backgrounds. Our entire team is made up of highly experienced researchers, so we are comfortable undertaking interviews with stakeholders and senior professionals at the very highest levels. Equally, we are able to conduct interviews with less confident audiences – the very young or the vulnerable – we have the necessary skill to give them the space to feel confident sharing their thoughts and feeling.