At Community Research we are increasingly being asked by clients to help them to evaluate their websites as part of a process of re-design. Gathering feedback from current users and the wider target audience is vital if you want to make improvements that will work. There are a number of methods that can be used and we wanted to share them with you.
Focus groups are an ideal environment in which to explore desired content and functionality. Stimulus material can include the client site, known competitor or peer sites and sites suggested by respondents as having useful content… Continue reading