vulnerable audiences

FCA report_wWe have recently been looking at the issue of vulnerability in research and consultation. The most fundamental question to begin with is why does this matter?

We can’t say it any better than the FCA in their occasional paper which makes the clear point that:

Much consumer protection legislation is underpinned by the notion of the average or typical consumer… However, consumers in vulnerable circumstances may be significantly less able to represent their own interests, and more likely to suffer harm than the average consumer. Regulators and firms need to ensure these consumers are adequately protected.”… Continue reading

What images come into your head when you think of a vulnerable person or customer?  Across the public sector and regulated industries such as energy, finance and water, increasingly dynamic, multi-dimensional definitions of vulnerability are being developed to help ensure services are fair and accessible to all. The initial image we may have of someone who is frail elderly or severely disabled no longer covers it.

Factoring in circumstance as much as physical or mental characteristics is one of the recent shifts in understanding vulnerability. Circumstances such as sudden illness, bereavement, job loss or divorce, mean that vulnerability is… Continue reading

Vunerable_tips_wHere at Community Research, we have lots of experience of helping our clients work with vulnerable audiences, see our Nottingham City Clinical Commissioning Group case study. We thought we’d share some of our tips for a successful project that enables you to include the voices of those that aren’t easily reached:

  1. Don’t be too narrow: As outlined in our article on defining vulnerability – don’t decide too restrictively who is vulnerable and who isn’t – most of us will be vulnerable at some point in our lives.

2. Engage with gatekeepers: There are a plethora of third… Continue reading

Notting CCG_wA new strategy for the four years to 2020 was developed as part of Nottingham City Clinical Commissioning Group’s (CCG) planning for commissioning health services. The strategy had three main ambitions:

  • Increase the number of years that people in Nottingham live in good health.
  • Reduce the health inequalities experienced between different areas in the city.
  • Empower people in Nottingham to improve their own health.

To support the development of the new strategy, a programme of engagement was conducted with stakeholders, partners, patients and the public to ensure the priorities agreed were appropriate and reflective of the health needs in Nottingham… Continue reading