Universities

For over 8 years now we have been running regular surveys asking middle class (ABC1) consumers and opinion leaders their perceptions of a number of British universities’ reputations. A number of our university clients have found it useful to monitor how their reputation scores change (or don’t change) over time and to ask audiences how and why they assess universities’ reputations and standing.

This year, for the first time we looked beyond the survey data to see whether, through statistical analysis, it would be possible to identify whether perceptions of reputation bear any relationship with other known data about the… Continue reading