As researchers, we spend our lives asking questions. We are skilled at framing questions in the right way to elicit answers that will help our clients to understand the communities they serve. Recently however times have changed and many conversations that are relevant to client organisations are going on without any such input or direction. Communities are now having their own conversations and it is vital that we learn what we can from these less orchestrated data sources.
I am talking of course of social media. We recently undertook a qualitative analysis of social media conversations on behalf of a… Continue reading