Research brief

We receive a lot of briefs (and we are very thankful for them!) but, naming no names, some are very good and very clear, while others leave a good deal to be desired. So, from a research agency point of view what are our top tips to get the most from the proposals you get back? Here’s what we most want to see from a good brief:

  • Give us some background: What does your organisation do? What are your current challenges? Also, is there any previous relevant research we should be aware of?