We are delighted that The General Dental Council (GDC) has once again commissioned Community Research and Research Now to run their 5,000 strong Word of Mouth patient and public panel. We refreshed the panel last month to ensure that it was still a nationally representative sample and then it was straight back to business.
Over the past 2 years the GDC, the regulator for the dental profession, has used the panel to understand the views of patients and public on a variety of issues, including:
Technology companies and other business to business companies, particularly in the USA, have a fairly long established tradition of developing and running Customer Advisory Councils or Customer Advisory Boards. According to the Wikipedia description these comprise “a group of existing customers, convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction.” They “typically consist of 10 to 15 customers, selected to represent a cross section of the customer base.”
This approach doesn’t seem to be as widely used here in the UK, but we are increasingly seeing interest in similar kinds of… Continue reading