Ethnography

Research and engagement, as we know it, faces a number of challenges over coming years. Big changes are being created by a combination of the impact of ‘big data’, the rising use of passive monitoring, DIY research tools and waning respondent attention spans. We’re taking a look into our crystal ball at what all this might mean over the coming year and beyond.

There has been a recent explosion of data – according to a recent estimate from Google, we’ve generated 90% of all data in the entire history of the world in just the past two years. 2.5 quintillion… Continue reading