Below are a few recent client case studies, to give you a flavour of our work.
Grandparents Plus is the national charity which champions the vital role of grandparents and the wider family in children's lives. Grandparents Plus was funded by the Department for Children, Schools and Families to develop "Family Life: a grandparents’ guide to supporting families through difficult times". Community Research was commissioned by Grandparents Plus to bring real people's voices into the guide by conducting a series of focus groups with parents and grandparents. The guide's draft content was discussed and explored, so that guidance could be firmly based on people's real life experiences.
Young Women’s Trust
Strategy & Brand Research
Platform 51, previously the YWCA and now the Young Women’s Trust, is an organisation dedicated to improving the life chances of disadvantaged girls and young women through the services it provides and through campaigning and influencing. Platform 51 was undertaking a strategic review and wanted this to be informed by an understanding of the lives of these girls and women. They, therefore, commissioned Community Research to conduct some qualitative research with current service users and those who had not yet used their services. Community Research ran and reported on eight discussion groups with economically disadvantaged and socially excluded women in London, Cardiff, Bristol, Wolverhampton, Doncaster, West Kent and Leicester. This work was followed up with further groups to examine and give feedback on draft re-branded materials.
Research with Young People
The TUC commissioned Community Research to conduct a piece of research with two key objectives: exploring the issues for young people in the workplace and testing a new concept being developed by the TUC. A qualitative approach was used in order to explore perceptions in detail. Four group discussions were conducted with young people who were working in sectors with low union penetration, for example hospitality, catering and retail. The findings were presented to the TUC and helped inform the design of the new offer.
In addition, the TUC and Unions 21 wanted to explore young people’s perceptions of unions today, with particular regard to their messaging, campaigns and activities in the context of the public sector deficit and cuts. Community Research conducted three discussion groups with young people in order to explore their views. Findings were used to provide content for two presentations at high profile conferences (the TUC’s young members’ conference and Union 21’s annual conference), in addition to informing ongoing communications and recruitment activities aimed at young people.
Citizen Juries and Collaborative Workshop
Community Research was commissioned by Which?, the consumer organisation which reviews products and services and also campaigns on issues which matter to consumers, to conduct four two-day Citizens' Juries around the UK. Which? wanted to ensure that they respond effectively to new challenges around the future of food production, food price volatility and sustainability.
Community Research also worked for Which? on a joint project with the NHS Sustainable Development Unit (SDU) looking at the concept of ‘future proofing’ the NHS. Community Research conducted a one-day collaborative workshop which brought ten members of the public together with members of the SDU, Which? and other key stakeholders. The findings were used to inform SDU’s communication strategy through the provision of an enhanced understanding of what resonates with consumers and to help design the subsequent programme of engagement with organisations that represent patients.