Here at Community Research, we have lots of experience of helping our clients work with vulnerable audiences, see our Nottingham City Clinical Commissioning Group case study. We thought we’d share some of our tips for a successful project that enables you to include the voices of those that aren’t easily reached:
2. Engage with gatekeepers: There are a plethora of third… Continue reading
A new strategy for the four years to 2020 was developed as part of Nottingham City Clinical Commissioning Group’s (CCG) planning for commissioning health services. The strategy had three main ambitions:
To support the development of the new strategy, a programme of engagement was conducted with stakeholders, partners, patients and the public to ensure the priorities agreed were appropriate and reflective of the health needs in Nottingham… Continue reading
Technology companies and other business to business companies, particularly in the USA, have a fairly long established tradition of developing and running Customer Advisory Councils or Customer Advisory Boards. According to the Wikipedia description these comprise “a group of existing customers, convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction.” They “typically consist of 10 to 15 customers, selected to represent a cross section of the customer base.”
This approach doesn’t seem to be as widely used here in the UK, but we are increasingly seeing interest in similar kinds of… Continue reading
For over 8 years now we have been running regular surveys asking middle class (ABC1) consumers and opinion leaders their perceptions of a number of British universities’ reputations. A number of our university clients have found it useful to monitor how their reputation scores change (or don’t change) over time and to ask audiences how and why they assess universities’ reputations and standing.
This year, for the first time we looked beyond the survey data to see whether, through statistical analysis, it would be possible to identify whether perceptions of reputation bear any relationship with other known data about the… Continue reading
Many of our clients are keen to engage younger audiences but struggle to do so. Over the years we have learned a good deal about what works best to get the most from research and engagement activities with younger audiences.
There are many elements to this but we thought we’d share just a few of our top tips!
1. Be cautious of mixing
It’s easy to forget how we all felt when we were at school. The people in the year above us seemed so much older and more sophisticated, even intimidating. From an adult perspective the difference between a… Continue reading
We’re delighted to have been selected to run Ofgem’s (the gas and electricity regulator) Consumer First Panel through to 2017. The Panel has been running for 7 previous years and has been the flagship project within Ofgem’s Consumer First initiative. It comprises eighty everyday domestic customers recruited from four locations across Britain. The panel meets regularly to discuss key issues impacting on their participation in the energy market, as well as other topics related to energy. We have been appointed to recruit this year’s panel and run the regular panel sessions, with some further panel work taking place via an… Continue reading
At Community Research we are increasingly being asked by clients to help them to evaluate their websites as part of a process of re-design. Gathering feedback from current users and the wider target audience is vital if you want to make improvements that will work. There are a number of methods that can be used and we wanted to share them with you.
Focus groups are an ideal environment in which to explore desired content and functionality. Stimulus material can include the client site, known competitor or peer sites and sites suggested by respondents as having useful content… Continue reading
The process of setting up the successful Vanguard Project (an NHS improvement programme) in Dudley has highlighted that there is a fundamental question to answer about what people want and value about ‘access’ in relation to primary health care services.
Dudley Clinical Commissioning Group (CCG) has evidence from the GP ‘friends and family test’ indicating that the majority of patients would recommend their surgery. Results from the GP Patient Survey for Dudley CCG area are also in the same ballpark as for England as a whole. However, previous research has highlighted that satisfaction levels are higher for those… Continue reading
As researchers, we spend our lives asking questions. We are skilled at framing questions in the right way to elicit answers that will help our clients to understand the communities they serve. Recently however times have changed and many conversations that are relevant to client organisations are going on without any such input or direction. Communities are now having their own conversations and it is vital that we learn what we can from these less orchestrated data sources.
I am talking of course of social media. We recently undertook a qualitative analysis of social media conversations on behalf of a… Continue reading
We’re very pleased to announce that Kate Waller has joined us the Community Research team. Kate is a former colleague from our Opinion Leader days and brings extensive public and private sector research experience.
Her first job was researching carpets for the Yorkshire Chamber of Commerce. Other roles she has undertaken during her career include four years working on various qualitative and quantitative consumer projects for Hauck Research and working on the customer insight team at systems consultancy Detica. Her time at Detica introduced her into the world of local government when she worked closely with Westminster City Council… Continue reading